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Testimonials

  • "Small Packages put a lot of creative energy into designing a great website for the Hudson Valley Agricultural Partnership, a coalition spearheaded by Scenic Hudson. The result is a website that is useful, user-friendly, and graphically appealing. Throughout the process, we benefitted from Small Packages' commitment to excellence, creative solutions, and truly u...

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  • "Greg and Randy did a great job. With over 25,000 articles, the TG Daily website is one of the larger websites running Joomla. This presented quite a few challenges, for both the initial setup of the website and its database as well as the performance of Joomla as a CMS. ...

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  • "The team at smallpackages outperformed expectations in building our interactive web tool. Not only did they LISTEN to our complicated requirements for conducting financial transactions with the platform, but they elegantly executed the product design, as well, delivering ease-of-use along with a pleasing and naturally balanced visual layout. ...

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  • "Use this man. He is brilliant, articulate and bottomline excellent. The stuff he has done with our technology infrastructure is nothing short of impressive. Highly reccommend him to anyone looking to advance their organization. Gower Idrees
    CheapPetStore.com ...

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  • "I wanted to take a moment to thank you for your work on the BAK/DBR project. I work with numerous vendors and it is no small comfort to know that I can always expect the utmost in professional service from small packages. Greg Correll has an uncanny ability to not only provide timely and valuable insight from a design perspective, he also has the rare talent of being...

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  • "We have relied on small packages for nearly a decade for development, site maintenance, design and copy. They created our first web site (and won a Best Content Award, too!), and have guided us through the ever-changing online landscape, from application design and database architecture, to Quality Assurance and site security, to XML, CSS and beyond. ...

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  • "In less than a year, Small Packages took our Web site, Whatis.com, now the world's leading IT encyclopedia (over 5 million page views a month), and made it famous enough to be cited as one of the Top Five Information Technology Web sites by PC Magazine. Today, Whatis is a vital part of a multimillion dollar company, TechTarget. Without Greg Correll and Deborah Ka...

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ImageJoomla is a Content Managment System (CMS).

With Joomla, you control your own site. The most common changes to a site -- text, images, simple visual changes -- can be done from anywhere. Open your site in a browser and login via the Front Office. Next to every article is an icon: click and edit and save. If you can use a word processor, you can maintain your site.

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Public Relations

Public Relations

Every enterprise has stories to tell. And small packages knows how to frame and position your news, case studies, research, products or capabilities to your best advantage.

Public Relations is the most effective way to form favorable public opinion. Sustained media coverage establishes credibility, communicates your company's qualifications, increases awareness, and will, over time, build you and your organization into a media source for your industry.

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DoubleClick

  • CONTENT DEVELOPMENT
  • PUBLIC RELATIONS

The premier provider of digital marketing technology and services

Goal:

  • To develop a PR launch for Doubleclick's new research division, Diameter, that would catch the attention of prospects, the media and industry analysts.

Results:

  • Established Diameter as a new and credible source for online advertising and user metrics
  • Successfully placed Diameter in key print and online publications
  • Introduced new Diameter and its staff to the industry and analysts


THE CHALLENGE

Double Click wanted to create buzz for the new research division they were launching. Their strategy to position Diameter at a distance from Double Click led them to seek professionals outside of their own in-house PR department.

THE SMALL PACKAGES SOLUTION

Content Development
Image PowerPoint presentations on and demos of each of Diameter's products were developed to showcase their capabilities. And we used metrics obtained from using Diameter's software products to create visual snapshots that were published in trade magazines like Ad Week and the Financial Times.

Public Relations
The company and its business-to-business online marketing metrics products were presented simultaneously to the media, industry analysts, and its target audience, advertising and marketing professionals. We organized a catered industry coming-out party and set up computer stations where guests could view PowerPoint presentations on and demos of each of the products and their capabilities. News releases were disseminated to the media and analysts with interviews scheduled. Application stories were written based upon the product's beta users.

THE RESULTS

The PowerPoint and demos proved to be powerful tools for Diameter's sales department. Press releases and interviews were piced up by publications such as The New York Times, Financial Times, eCommerce times, Ad Week, Business.com and more.

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