design. marketing. technology.
 
SITES site sampler
our tech
Packages portfolio
Identity portfolio
Marketing strategy
build audience
p.r.
research
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Testimonials

  • Scenic Hudson

    "Small Packages put a lot of creative energy into designing a great website for the Hudson Valley Agricultural Partnership, a coalition spearheaded by Scenic Hudson. The result is a website that is useful, user-friendly, and graphically appealing. Throughout the process, we benefitted from Small Packages' commitment to excellence, creative solutions, and truly u...

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  • CheapPetStore.com

    "Use this man. He is brilliant, articulate and bottomline excellent. The stuff he has done with our technology infrastructure is nothing short of impressive. Highly reccommend him to anyone looking to advance their organization. Gower Idrees
    CheapPetStore.com ...

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  • TGDaily

    "Greg and Randy did a great job. With over 25,000 articles, the TG Daily website is one of the larger websites running Joomla. This presented quite a few challenges, for both the initial setup of the website and its database as well as the performance of Joomla as a CMS. ...

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  • NYWEX

    "The team at smallpackages outperformed expectations in building our interactive web tool. Not only did they LISTEN to our complicated requirements for conducting financial transactions with the platform, but they elegantly executed the product design, as well, delivering ease-of-use along with a pleasing and naturally balanced visual layout. ...

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  • Red Horizon

    "I wanted to take a moment to thank you for your work on the BAK/DBR project. I work with numerous vendors and it is no small comfort to know that I can always expect the utmost in professional service from small packages. Greg Correll has an uncanny ability to not only provide timely and valuable insight from a design perspective, he also has the rare talent of being...

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  • Credit Union

    "We have relied on small packages for nearly a decade for development, site maintenance, design and copy. They created our first web site (and won a Best Content Award, too!), and have guided us through the ever-changing online landscape, from application design and database architecture, to Quality Assurance and site security, to XML, CSS and beyond. ...

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  • whatis.com

    "In less than a year, Small Packages took our Web site, Whatis.com, now the world's leading IT encyclopedia (over 5 million page views a month), and made it famous enough to be cited as one of the Top Five Information Technology Web sites by PC Magazine. Today, Whatis is a vital part of a multimillion dollar company, TechTarget. Without Greg Correll and Deborah Ka...

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ImageJoomla is a Content Managment System (CMS).

With Joomla, you control your own site. The most common changes to a site -- text, images, simple visual changes -- can be done from anywhere. Open your site in a browser and login via the Front Office. Next to every article is an icon: click and edit and save. If you can use a word processor, you can maintain your site.

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Portfolios

Logos, complete identity design, branding, product lines and more.


for Vassar College's CoolSchool

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for HVFCU

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for hatwave.com

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for New World Home Cooking

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for materialeyes

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(we also named the company)

for Terrazza Foods

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for Quail Hollow (Woodstock-New Paltz Art & Crafts Fair)

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for Sound Forms music studio

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for Fare Play Caterers

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(we also named the company)

for WDST

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for Bittersweet Pastries

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for Woodstock Jewish Congregation

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for HVAP

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for whatis.com


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We've won national and international design awards,
including a CLIO for Best Packaging.
We also offer comprehensive collateral
and direct sales design for print.

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Trombly's Peanut Butter Jubilee Tin

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Our Peanut Butter
Tin, winner of the
Best Packaging
CLIO.
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Divine Poetry in Chocolate

Greg designed the Divines box in the early eighties, when small packages principal Deborah Kaufman was co-owner of that gourmet cookie company.
The product, co-developed by Deborah, was a gourmet fortune cookie, dipped in Godiva chocolate, and containing quotations from poetry and literature going back to the 14th century.

The unique three-sided box
won many national and
international awards.

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Republic National Bank Collateral Package

Image We repackaged the entire collateral system for Republic National Bank in Manhattan. We prepared a questionnaire and visited their branches, resolving with branch managers and platform officers a new brochure format that would serve their needs: no sales "hype", big and bold benefits lists for every product and service, and easy-to-read features lists.
We condensed over 35 brochures to 8 comprehensive brochures (devising a delivery system for time sensitive info to be printed on customer demanjavascript:submitbutton('apply');d). A beautiful "Info Holder" (at left) made it convenient to package several brochures and printouts. The system saved Republic a lot of money.


More Packaging:


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Public Relations

Every enterprise has stories to tell. And small packages knows how to frame and position your news, case studies, research, products or capabilities to your best advantage.

Public Relations is the most effective way to form favorable public opinion. Sustained media coverage establishes credibility, communicates your company's qualifications, increases awareness, and will, over time, build you and your organization into a media source for your industry.
Read more...

Building Audience

If you build it, they will come -- is a philosophy that only works in the movies.

Building audience is constant work. It begins with delivering relevant content to a specified audience. And because the Web is continually evolving and growing, your tactics for building audience must evolve and grow, too.

From search engine optimized copy and content development, to the creation of audience building campaigns that include promotions, partnerships, public relations, and email, we know how to build and retain the right audience for your site.
Read more...

Research

We come up with cool ideas. But our cool ideas are effective, grounded in research and a solid understanding of your marketplace and objectives.
Read more...
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Strategy

Your strategy document is your road map for success. Our expertise applied to your product and marketplace produces a prioritized, detailed plan, supported with sound research.

And we fulfill your strategy with creative, original marketing.
Read more...
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Zero Pollution Motors

  • SITE ARCHITECTURE
  • SITE DESIGN
  • FORMS & APPLICATIONS

We designed the site on an optimized, multi-template Joomla core. We also created the multi-stage sign-up form, and a custom Flash home page.

(Not Launched)
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Europaeus

  • eCOMMERCE
  • SITE ARCHITECTURE
  • DESIGN SYSTEM MAINTENANCE
  • TOOL INTERFACES
  • FORMS & APPLICATIONS

A polished Joomla core, a thoroughly customized VirtueMart eCommerce. Europaeus required demanding levels of coding and unique adaptations, and sets a new bar for VirtueMart/Joomla integration.

Europaeus.com
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Hudson Valley Catskill Partnership

  • SITE ARCHITECTURE
  • SITE DESIGN
  • TOOL INTERFACE DESIGN
  • FORMS & APPLICATIONS

A member-driven community site for Adult Ed and Literacy professionals, it has all of our custom componments (Calendar, KnowledgeBase, Forum, etc.), plus a customized Event Registration system.

HVCP.org
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New York State Veterinary Medical Society

  • SITE ARCHITECTURE
  • SITE DESIGN
  • TOOL INTERFACE DESIGN
  • FORMS & APPLICATIONS

A complete member-driven community site. Customized Joomla and integrated components: Forum, KnowledgeBase, Directories, Classified Ad system, Calendar, and more.

NYSVMS.org
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Caprilab

  • SITE ARCHITECTURE
  • SITE DESIGN

Simple Joomla site, simple Flash on home page. An under $1000 gem!

Caprilab.com
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Town of New Paltz

  • SITE ARCHITECTURE
  • SITE DESIGN
  • TOOL INTERFACE DESIGN
  • FORMS & APPLICATIONS
  • ILLUSTRATION

Customized Joomla and components for a combination public site/intranet/extranet. Doc Manager, Calendar, integrated Department subsites, and more.

townofnewpaltz.org
More...

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middleware: PHP, Actionscript, Cold Fusion, ASP     tools: Flash, Dreamweaver, Authentic
cms: Joomla, Invision, Plone     eCommerce: VirtueMart, OSCommerce
DB: MySQL, SQLServer     OS: Linux, Windows, Mac



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