"In less than a year, Small Packages took our Web site, Whatis.com, now the world's leading IT encyclopedia (over 5 million page views a month), and made it famous enough to be cited as one of the Top Five Information Technology Web sites by PC Magazine.

Today, Whatis is a vital part of a multimillion dollar company, TechTarget. Without Greg Correll and Deborah Kaufman, none of this would have happened.

"In less than a year, Small Packages took our Web site, Whatis.com, now the world's leading IT encyclopedia (over 5 million page views a month), and made it famous enough to be cited as one of the Top Five Information Technology Web sites by PC Magazine. The other sites were large publishing companies; ours was a tiny shoestring operation with a team that consisted of myself, Greg Correll, and Deborah Kaufman. I hired their services (we almost immediately became a closely-knit team) because at a symposium I attended, Greg, obviously the most knowledgeable speaker, had answered every question anyone had asked and had to be removed from the room still talking.

As art director for Whatis, which was basically a text-oriented site, Greg designed many subtle graphic elements. He also designed and did the illustrations for a brief animated explanation of "How the Internet Works" that added depth and authority to the site.

As Marketing Director, Deborah conducted a publicity campaign that was successful beyond belief. The 75 newspapers and magazines she contacted with a mailed portfolio and follow-up phone calls to editors led to a remarkable number of articles and mentions, including a personal profile and picture in Wired magazine and selections as a "Top" site in Newsweek, POV, Windows Magazine, and a number of others.

Today, Whatis is a vital part of a multimillion dollar company, TechTarget. Without Greg Correll and Deborah Kaufman, none of this would have happened. Our site might have remained with thousands of others another untold story, a tiny part of Internet history, a little bubble that burst. Instead, today we help educate and answer questions for millions of the world's IT professionals and we continue to grow and improve.

Greg Correll and Deborah Kaufman are more than multi-talented professionals; they become your friends and give you their brightest ideas, their best advice and hard work, and the joy of teamwork that strives for and demands success. "

Lowell Thing
Creator, Founder
Whatis.com

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